Beyoncé Went Into Business For Herself
The phrase "going into business for yourself" in wrestling refers to making someone else look bad at the expense of your opponent. Coldplay was the headlining band and all promotion of the halftime show gave Coldplay top billing. While she was clearly in a three-member tag team during the Super Bowl 50 halftime show, people on social media would have you believe that you could love some but not all between Coldplay, Bruno Mars, and Beyoncé.
Super Bowl 50 was built around nostalgia - it's the granddaddy of them all. Commemorative beer cans and changing the NFL logo to gold all season were promos for this. The inclusion of Bruno Mars and Beyoncé supported that as they were both former Super Bowl halftime performers who could help appeal to a wider demographic.
Beyoncé's performance didn't support this narrative. Her politically fueled performance highlighted some of the uglier parts of the past 50 years. It wasn't the love fest that was scripted.
Almost immediately after her performance she announced her tour, overshadowing LiveNation's ad highlighting Coldplay's upcoming North America tour.
She didn't put Coldplay over. Instead she's gone on to state in interviews that she'd turned down songs written by Coldplay's Chris Martin for not being to her liking.
When the nostalgia story was heavy handed, Coldplay sang most of the lyrics in their homage to Beyoncé's "Independent Women."
She needs to make nice and take Coldplay to Red Lobster.
